R/GA launches wireless advertising division RCRNews.com, CO - ... are gaining substantial traction in the early days of mobile marketing , but many ... Traditional) companies, the cornerstone of their business is advertising. ...

Two recent books look at the creative aspects of advertising Miami Herald, FL - ... to traditional advertising , he also discusses guerrilla marketing and other under-the-radar methods that are requisite elements of modern business promotion. ...

Scharrer Advertising launches new campaign for BSG (Africa) Bizcommunity.com, South Africa - Their marketing strategy is underpinned by the concept The Difference, and ... black, to set the campaign apart from IT business and consulting advertising. ...